Although most Kapwa Travel guests come to us through digital channels, we do attend the occasional, carefully selected travel trade show. Not only are these a way to meet new partners and keep up with the pulse of the industry. These expos are also excellent opportunities to represent Philippine tourism together with other stakeholders, while being supported by the Department of Tourism and the Tourism Promotions Board.

In 2019, we attended the following travel trade events:

ITB Berlin 2019

Kapwa Travel was in attendance at ITB Berlin in 2019, which was held from 6-10 March. As usual, the venue for the event was the enormous Messe Berlin grounds, which feels more like the size of a small town than a convention center.

As first time exhibitors and delegates of the Philippine mission, we were impressed by the sheer size and logistics of the fair.

“The World’s Leading Travel Trade Show” was indeed abuzz with excitement and activity, with representatives and buyers from all over the world, as well as scheduled seminars, workshops and a multitude of networking opportunities.

With an attendance of approximately 113,500 trade visitors, we were certainly kept occupied and happy to make the new connections that we did.

We enjoyed it so much that we will be back for ITB Berlin 2020.

IMEX Frankfurt 2019

Another trade exhibition we opted to check out in 2019 was IMEX in Frankfurt, Germany. IMEX is a fair targeted at the MICE (Meetings, Incentives, Conferences and Exhibitions) section of the travel industry, and the largest of its type in Germany.

Held in the vibrant city of Frankfurt, it was a tremendous learning experience that gave us insights into the world of group tourism, especially for corporate incentives and events.

wtm London 2019

Our last-minute decision to join the World Travel Market in London turned out to be a very good one. Once again we were in attendance as co exhibitors in the Philippines booth with other delegates representing the country.

The Philippines booth proved to be popular with passers by, given the range of entertainment and refreshments provided – dancers in colourful native dress, a captivating mixologist serving up cocktails and charming baristas enticing all with the aromas of Filipino coffee.

There were approximately 5,000 trade exhibitors and around 51,000 visitors – another exciting event in one of the world’s most famous cities

In 2020, our team eagerly anticipated participating as a co-exhibitor at ITB, but unfortunately, the event was cancelled due to the COVID-19 pandemic.

However, amidst the disappointment of ITB 2020, we are thrilled to announce our presence at the upcoming ITB 2024 event! After a five-year hiatus, Kapwa Travel is returning stronger than ever. Join us at the Messe Berlin, Germany, as we reunite with industry peers and connect with fellow travel enthusiasts. We can’t wait to see you there!

Stay tuned for more updates on upcoming events—we look forward to sharing more exciting opportunities with you soon!

UPCOMING SHOWS

ITB Berlin 2024
See you there at the Philippines booth from 5-7 March 2024.

Get in touch to make an appointment!

will you be at an upcoming travel show?

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